CUSTOMER CASE STUDY
For FOUND Study, one amenity became the brand standard across every NYC property
Found Study · Student Housing
Columbia Heights Waterfront, Midtown East, Turtle Bay, and Financial District
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ABOUT
FOUND Study is a premium student and intern housing brand with properties across NYC — Columbia Heights Waterfront in Brooklyn, and Midtown East, Turtle Bay, and Financial District in Manhattan. In a market built around the "complete package" of high-end student living, FOUND needed an amenity that could deliver on convenience, aesthetics, and modern appeal for a resident base that skews young, tech-forward, and increasingly values sustainability.
EXPANSION
Once the first FOUND Study building saw the impact, expanding TULU across the rest of the portfolio was an easy call. The team credits TULU with helping establish a true brand standard — the same modern, tech-forward experience whether a resident lives in Brooklyn or Manhattan. Today, TULU is live across four FOUND Study communities: Columbia Heights Waterfront, Midtown East, Turtle Bay, and Financial District.
TULU VS OTHER VENDORS
For FOUND, TULU isn't about beating out one single amenity — it's about having the "complete package" that high-end student housing is expected to deliver. The team credits TULU with helping establish one consistent brand standard across every FOUND property, no matter the borough.
COMMUNITY IMPACT
Feedback from residents and onsite staff has been consistently positive: the units are seen as popular and fun to use, and in an increasingly automated world, staff have noted TULU feels more human and in-line with how people actually want to be served. Sustainability resonates strongly with this resident base — TULU's ability to reduce waste taps directly into something students say they care about. On tours, it's been described as flashy and a genuine boost to building aesthetic and marketability.
